The new Orthopaedic & Spine Center of the Rockies Clinic, in Greeley Colorado, was built to respond to the growing practice in NE Colorado, provide comprehensive orthopedic care from diagnosis through rehab with an emphasis on hope and recovery, continue the OCR brand image, celebrate patient ambassadors, and engage the regional design community to capture the beauty of the region and history of the agricultural community.

Our team planned a patient flow experience with on-stage corridors that displayed beautiful panoramic northern Colorado landscape photography captured by local photographers, patients, and staff. From our previous project experience with the client, we utilized OCR’s brand identity colors in our paints, upholsteries, decorative glass tile, and accent carpet patterns for wayfinding and patient flow. In the rehab gym, we created large wall murals with photography of patient ambassadors back in action doing their sport including an aeronautic stunt devil and rodeo cowboy. The new clinic provides patients with optimism and hope for a positive return to the activities they love and enjoy.