The renovated former printing warehouse turned multifamily community provided inspiration for the letterform imagery printed on metal substrate (to enhance and illuminate the print) for the entrance of Woodward Lofts. Our concept included painting the bottom half of the wall with a bold signature color and powder coating a custom steel shelf to be used as a communication tool for brochures and announcements for to create a grand entrance to an otherwise beautifully restored project. Additonally, we fabricated a custom wood map of St. Louis and created a gallery wall with printmaking/press imagery to bring together the history of the building.